Meet the Minds Behind Equipmii's Product Design Board

At Equipmii, we help businesses and designers create products that work for everyone. Our award-winning Accessibility Engine brings the lived experience of disabled people into every stage of design- embedding accessibility from the very beginning, not as an afterthought.

To drive this mission forward, we’ve established the Equipmii Product Design Board: a panel of leading designers and R&D specialists from global brands, consultancies, and independent practices who share our vision of a world where accessible design is simply great design.

Bridging the Design and Accessibility Worlds

The goal of the Product Design Board is simple but powerful - to bring together the best of the design world and the accessibility world to create a world-class tool that designers can’t live without. By combining professional design expertise with lived experience, Equipmii is helping ensure accessibility is embedded right from the conceptual phase - making products better for everyone. The board will also be the first to pilot the Accessibility Engine upon its launch.

Our board members represent the future of inclusive design thinking: creative, collaborative, and deeply committed to making accessibility a natural part of innovation.

Lucy Baldwin

Head of Research and Strategy, Ensera Design

Lucy heads up the user research and design strategy team at Ensera Design, a global product design consultancy with over 40 years of experience designing healthcare solutions in the UK and US. Her team focuses on understanding real user needs and ensuring these are at the heart of product and service innovation from concept through to manufacture.

Lucy’s perspective helps ensure the Equipmii Accessibility Engine is not just visionary, but practical - empowering companies to create products that genuinely improve lives.

Joe Miller

Senior Product Designer, Mamas & Papas

Joe has spent over a decade shaping products across the globe and now focuses on creating meaningful experiences for families and babies. Having worked across multidisciplinary agency, in-house, and start-up environments in three countries, he has led the design of multiple award-winning products currently on the market.

Passionate about transforming problems into innovative solutions, Joe brings both creativity and practicality to the board - ensuring every design challenge becomes an opportunity to make products more inclusive and intuitive.

David Needham

Principal Designer, Kohler Mira

With deep expertise in industrial design, David brings a wealth of experience from leading design teams at Kohler Mira and previously at Kingfisher plc. His background in large-scale end-to-end product development gives him a unique understanding of how accessibility can be embedded in mainstream consumer products from the earliest stages of design. David has worked across a variety of product categories delivering multiple award winning ranges, each derived from a deep understanding of the user, delivering functional innovation that adds value with careful consideration of environmental impact, quality and cost.

Pui Shan Cheng

Founder, Pui Engineering Design

An independent design engineer, Pui Shan combines agility, technical expertise, and creative insight. Her product development work spans diverse industries, including automotive, consumer products, and children’s toys. Pui Shan represents the new generation of designers who will be using Equipmii’s tools to embed accessible innovation into everyday products.

Designing a Future Where Accessibility Comes First

Each board member brings a unique lens - from corporate design systems to agile start-up methods - but they’re united by one belief: accessibility should be built in from the start.

Through the Product Design Board, Equipmii is building a bridge between industry design expertise and the everyday experiences of disabled users. It’s a partnership designed to make accessibility effortless, intuitive, and indispensable - turning inclusive design into standard practice.

Because when accessibility is built in from the start, everyone benefits.

Interested in learning more about how Equipmii’s Accessibility Engine can help your design team create products that work for everyone?