Equipmii was founded by Claire Given, a problem-solver who was born with one hand. Frustrated by years of buying products—from prams to vacuums—only to find them difficult to use
Why do so many products fail to consider the needs of people whose bodies differ from the status quo, especially when we make up nearly 25% of the population?
A world where shopping is highly personalized, where finding products that suit your unique needs is simple. And with that, the Equipmii shopping revolution began.
Bringing together a community of people with physical impairments—from temporary injuries to lifelong disabilities—who share a common goal: to make shopping work for everybody.
In 2025, Claire’s work was recognised with the prestigious Women in Innovation Award, placing Equipmii among the top 1% of innovative companies in the UK.
With a mission to revolutionise online shopping, Equipmii is creating a world where individuality is at the heart of every purchase.