Award winning innovation
Proudly recognised and backed by Innovate UK as one of the top 1% most innovative companies led by a female founder for 2024/25.
We are all made differently
So why is online shopping still one-size-fits-all? At Equipmii, we offer solutions that consider how people’s bodies work first, making it easier than ever to help people find products that truly work for them.
What we do
For Consumers
Personalised Recommendations
We’re building a recommendations platform that matches people with products that fit how their body works.
The Mii Community
We connect people with physical impairments to each other and to businesses, sharing lived experiences to drive insight and inclusivity.
For Businesses
Equipmii Insights
Understand how your product design works for different impairments. Equipmii Insights highlights design improvements and provides tailored information to enhance product descriptions.
ResearchHub
Gain the tools, insights, and real-world feedback to better serve your customers and grow your brand.
Shopping isn’t about labels or assumptions
It’s about people. No more compromises. No more frustration. Just products that work.
Our team
We’re a diverse, global team based in London, driven by lived experience to make shopping more personal-recognising and celebrating each person’s individual needs.
Meet the team!
Join the shopping revolution
We’re transforming shopping with personalisation that considers everybody. Join us in building a smarter, more tailored way to shop.
